ICO

An Initial Coin Offering (ICO) is a fundraising method where a cryptocurrency project sells its tokens to early investors, typically in exchange for Bitcoin or Ether. ICOs gained popularity in 2017 as a way for startups to raise capital without traditional financial intermediaries. Investors buy tokens with the expectation they will increase in value or provide future utility. However, the lack of regulation has led to scams and failed projects. Due diligence and regulatory compliance are now more important than ever. ICOs have evolved into alternatives like IEOs and IDOs on exchange platforms.